PUMA launches first-ever global basketball brand campaign
See the game like LaMelo Ball, Breanna Stewart, Scoot Henderson, Flau’jae Johnson, and the newest PUMA Hoops athlete Tyrese Haliburton with editing from Union’s Vinnie Hobbs.
)
Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years FOREVER. FASTER. See The Game Like We Do.
The newest chapter is dedicated to establishing the brand’s position as a leader in basketball and igniting the future of its hoops division. Hoops Everywhere All The Time is airing now; it was created/produced by Shotclock, directed by CD Cam Erickson, and edited by Union’s Vinnie Hobbs, who was joined on this project by Union teammates: Assistant Editor Tyler Costill, Producer Haydee Robles, and HOP Dani DuHadway Spagnoli.
This 2024 Hoops campaign is all about seeing the game differently and invites all to see the game like we do: determined to win, ready to show out, and playing for the joy of the game. The campaign features PUMA Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and the brand’s most recent signee Tyrese Haliburton, and draws upon each player’s unique perspective on the game. Each athlete brings their own individual story, their own crew, and a unique style of play, and together they embody the FOREVER. FASTER. mantra.
Credits
powered by
- Agency Production Company In-House
- Production Company Shotclock/New York
- Director Cam Erickson
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Production Company In-House
- Production Company Shotclock/New York
- Director Cam Erickson
- Producer Harrison Corwin
- Editing Union Editorial
- Head of Post Production Dani DuHadway Spagnoli
- Post Producer Haydee Robles
- Editor Vinnie Hobbs
- Assistant Editor Tyler Costill
- Color Ethos Studio
- Head of Color Production Natasha Sattler
- Executive Color Producer Nat Tereshchenko
- Colorist Dante Pasquinelli
- Post Production/VFX Scissor Films
- Executive Post Producer Sam Malko
- Post Producer Philipp Litvin
- Sound Hunter (In-House at Union Editorial)
- Executive Audio Producer Logan Aries
- Audio Mixer Milos Zivkovic
- Creative Director Cam Erickson
- Producer Patrick Donovan
- DP Scott Cunningham
- Post Supervisor Ashlyn Des Roches
- Talent LaMelo Ball
- Talent Breanna Stewart
- Talent Scoot Henderson
- Talent Flau’jae Johnson
- Talent Tyrese Haliburton
Credits
powered by
- Agency Production Company In-House
- Production Company Shotclock/New York
- Director Cam Erickson
- Producer Harrison Corwin
- Editing Union Editorial
- Head of Post Production Dani DuHadway Spagnoli
- Post Producer Haydee Robles
- Editor Vinnie Hobbs
- Assistant Editor Tyler Costill
- Color Ethos Studio
- Head of Color Production Natasha Sattler
- Executive Color Producer Nat Tereshchenko
- Colorist Dante Pasquinelli
- Post Production/VFX Scissor Films
- Executive Post Producer Sam Malko
- Post Producer Philipp Litvin
- Sound Hunter (In-House at Union Editorial)
- Executive Audio Producer Logan Aries
- Audio Mixer Milos Zivkovic
- Creative Director Cam Erickson
- Producer Patrick Donovan
- DP Scott Cunningham
- Post Supervisor Ashlyn Des Roches
- Talent LaMelo Ball
- Talent Breanna Stewart
- Talent Scoot Henderson
- Talent Flau’jae Johnson
- Talent Tyrese Haliburton
“Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court. This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling, impactful to anyone around the game,” says Global Head of PUMA Basketball, Max Staiger, “This Campaign, for the first time, brings together our complete narrative showcasing how Stewie, Melo, Flau’Jae, Scoot, and Tyrese embody the PUMA Hoops’ disruptive and inclusive spirit.”
The legacy of PUMA Basketball dates back to 1973, championing some of the greatest names in basketball history and developing cutting edge performance shoes, such as the iconic Clyde model, that provided sporting excellence and helped carry legendary victories. PUMA returned to basketball in 2018, merging sport with culture while introducing a new wave of PUMA basketball athletes who are known for their talent and style on and off the court. PUMA continues to push the sport forward through cutting edge technology and product innovations, boundary-pushing designs and a cultivated circle of creative partners and its growing, talented athlete roster. “This campaign is a message to the world that PUMA is doubling down on hoops,” shares Richard Teyssier, Vice President Brand and Marketing. “The campaign showcases the tenacious spirit we have for the game and the investment we are willing to make to show up as a powerhouse and continue carving our legacy. This dedicated campaign will continue to thread our message across the business and amplify our holistic vision for the brand.”
FOREVER. FASTER. See The Game Like We Do. debuted globally on October 18th and will launch across the entire mixed media, including out of home campaigns in New York, Los Angeles, Charlotte, and Miami, as well as across social media, TV and more. The campaign includes a hero brand film and supporting creative assets with featured athletes. An official NBA media partnership will also amplify the campaign to hoops fans worldwide.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
