Pubic enemy number 1
All in the lady garden is lovely as Gillette launches an animated musical spot to banish the stigma around the grooming of pubic hair.
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Credits
powered by
- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/Mexico City)
- Director Sacha Beeley
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Credits
powered by
- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/Mexico City)
- Director Sacha Beeley
- Associate Creative Director/Art Director Lexi Rodriguez
- Chief Creative Officer John Patroulis
- Chief Creative Officer Justine Armour
- Creative Director Rebecca Flinn
- Global Executive Creative Director Javier Bonilla
- Music Producer Kurt Steinke
- Executive Integrated Producer Keira Rosenthal
- Animation/Character Design Strange Beast
- Executive Producer Kitty Turley
- Music BANG Music & Audio Post
- Composer Timo Elliston
- Executive Producer Brian Jones
- Finishing Fauna/Brazil
- Producer Louise Simpson
- Animator George Wheeler
- Animator Nelly Michenaud
- Animator Campbell Hartley
- Compositor Linus Kraemer
Credits
powered by
- Agency Grey/New York
- Production Company Townhouse (In-House at Grey/Mexico City)
- Director Sacha Beeley
- Associate Creative Director/Art Director Lexi Rodriguez
- Chief Creative Officer John Patroulis
- Chief Creative Officer Justine Armour
- Creative Director Rebecca Flinn
- Global Executive Creative Director Javier Bonilla
- Music Producer Kurt Steinke
- Executive Integrated Producer Keira Rosenthal
- Animation/Character Design Strange Beast
- Executive Producer Kitty Turley
- Music BANG Music & Audio Post
- Composer Timo Elliston
- Executive Producer Brian Jones
- Finishing Fauna/Brazil
- Producer Louise Simpson
- Animator George Wheeler
- Animator Nelly Michenaud
- Animator Campbell Hartley
- Compositor Linus Kraemer
“There’s nothing diabolical about this little follicle,” trills the chorus in this gleeful paean to the pube.
Promoting the Venus for Pubic Hair & Skin range of grooming products, The Pube Song, created by agency Grey and directed by Sacha Beeley (through Grey's in-house production arm Townhouse) recounts the travails of a female stray hair from down there who bemoans the taboo about even saying the word, let alone the shame surrounding the fettling of ones furry bits.
“You really can say ‘pubic’
It’s kinda therapeutic.”
The rhyming is daft but jolly – “what’s a curl to do?” she sings as the ad builds to a full showbiz number.
The ad is part of a wider #SayPubic campaign to normalise the use of correct anatomical language
A survey conducted by the brand this year found that 82 per cent of US women use slang terms to refer to their … erm… ahem... nervous cough… front bottoms, instead of using scientific terminology for the pubic area.
