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Leading post-production and editorial company PS260, behind some of the industry’s most award-winning commercials and films, announced that it is heading to New England to open a new office in Boston, MA.
The company has made a strategic new hire, bringing industry veteran Raná Martin on board as Executive Producer (EP) and head of the new office.
PS260 has seen strong growth over the past few years, and the expansion of its leadership team and its new office is a reflection of the company’s track record of developing effective and story-driven work for its clients.
“When Raná agreed to launch our Boston office as our Executive Producer, I knew we had come into our own. You see, I've always had my eye on Raná. Amongst her many skills as a formidable production partner and manager, she has an innate instinct for identifying talent,” said Zarina Mak, Managing Partner at PS260. “She does everything possible to make sure that talent flourishes. We are very lucky to be under her care as well as benefit from her decades-long experience. She is one genuine, shrewd and determined badass.”
Martin will be reporting to Mak in her new role, where she will be responsible for growing PS260’s business in the Boston area. She joins PS260 from Rock Paper Scissors where she served as EP in Los Angeles. Raná’s career began in New York City, where she held roles at Lost Planet, Three Fingered Louie, Final Cut and Cut+Run.
“I have always loved the culture of PS260 and have dreamed of working in a boutique/family-style environment like this for some time,” said Martin. “Having known Zarina for over a decade, I have admired her close up and from afar. Add our partners JJ and Maury, and making Boston my new hometown, to the equation and you have the makings of a dream job. We share the same philosophies on each and every aspect of doing business. I couldn't imagine a better fit for me.”
In addition to Martin’s hiring, PS260 is bolstering its team in Boston with the promotion of editor Tyler Hurst, who started his career at PS260’s New York office. Quickly honed his editorial skillset, Hurst became the fastest promotion from runner to assistant before jumping coasts to help build the foundation for PS260 Los Angeles.
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Hurst joins Raná and the team in the new office at 22 Batterymarch Street, which opened in 1895 as The Exchange Club, a private "downtown" dining-club for residents of Boston. With a total of 7,400 sq ft of space spread between the 6th and 7th floors and spacious roof-deck, the office features a flex Flame suite for 3D compositing, visual effects and editorial finishing, a client lounge and conference room, two producer offices, a brand-new full-sized kitchen with pantry, a virtual room currently offering connections to post-production companies Co3 and MPC, three edit suites, and a kitchenette.
This move serves as a proof point to the recent mass exodus from the typical ad scenes in New York and Los Angeles, and a growing “creative boom” in cities such as Boston. Additionally, the recent passing of a number of tax cuts for production in Boston has opened the gates to many production and post-production companies, leading to a booming creative economy in Beantown.
“PS260’s mission has always been to challenge the status quo and stand out with our work, culture and space. Every year we rank in the top 50 of workplace culture because our offices are showpieces within our industry, added JJ Lask, Co-Founder and Editor at PS260. “Our addition to Boston is to further service the relationships to our clients and provide them the best home away from home.”
