Provocative gun violence PSA plays on domino effect
Launched in conjunction with National Gun Violence Awareness Day, the short film, created by two Droga5 CDs, is inspired by the graphic health warnings on cigarette packets.
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Credits
powered by
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- Production Company Method Studios/New York
- Director Simon Burrill
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Credits
powered by
- Production Company Method Studios/New York
- Director Simon Burrill
- Creative Director Oriel Davis-Lyons
- Creative Director Gustavo Dorietto
- Senior Executive Producer Stuart Robinson
- VFX Supervisor Ivan Guerrero
- Creative Director Warren Paleos
- Senior Producer Bennett Lieber
- Executive Producer Halle Petro
- Sound Designer Rob Ballingall
- Animator Goran Ognjanovic
Credits
powered by
- Production Company Method Studios/New York
- Director Simon Burrill
- Creative Director Oriel Davis-Lyons
- Creative Director Gustavo Dorietto
- Senior Executive Producer Stuart Robinson
- VFX Supervisor Ivan Guerrero
- Creative Director Warren Paleos
- Senior Producer Bennett Lieber
- Executive Producer Halle Petro
- Sound Designer Rob Ballingall
- Animator Goran Ognjanovic
Released ahead of National Gun Violence Awareness Day tomorrow, this provocative PSA takes inspiration from the gruesome imagery on tobacco packaging to tackle the growing crisis.
Oriel Davis-Lyons and Gustavo Dorietto, two creative directors from Droga5 New York, are behind the campaign, which takes the approach used to educate people about the risks of tobacco use and applies it to America's gun violence epidemic.
“This idea started with us thinking about gun violence beyond just a second amendment issue and treating it like a public health crisis," explains Davis-Lyons. "We wanted to put a solution on the table that could respect the rights of gun owners while educating them about the serious risks to their health."
Helmed by Simon Burrill and produced by VFX house Method Studios, the film shows rows of bullets falling like bodies, as soundbites chronicle the shocking ways gun violence destroys communities and families every day.
