Protergia’s disorganised dwellings
From fridges in the living room to record players in the fireplace, the Greek energy provider's charismatic spot shows the ways in which a new home can feel odd at first.
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Vasilis Bourantas
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Vasilis Bourantas
- Creative Director Andreas Grigoriadis
- Creative Director Giannis Sorotos
- Copywriter Mary Vamvaka
- Art Director Danae Sierra
- Art Director Ioanna Terekidou
- Music/Sound Design Bounce Music & Sound
- Color Company AnMar Film Lab
- Art Director Panos Nouveloglou
- DP Dimitris Kyriakou
- Editor Tolis Apostolidis
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Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Vasilis Bourantas
- Creative Director Andreas Grigoriadis
- Creative Director Giannis Sorotos
- Copywriter Mary Vamvaka
- Art Director Danae Sierra
- Art Director Ioanna Terekidou
- Music/Sound Design Bounce Music & Sound
- Color Company AnMar Film Lab
- Art Director Panos Nouveloglou
- DP Dimitris Kyriakou
- Editor Tolis Apostolidis
Greek energy provider Protergia has launched this endearing spot, created by The Newtons Laboratory and directed by Vasilis Bourantas through Filmiki.
Through a charming compilation of atmospheric photographs and footage, the film shows an array of peculiar and relatable arrangements that can be found amid the chaos of moving into a new home.
The campaign emphasises that what would be more odd than any of these things, however, would be for new home owners to not have the support of Greece's largest energy provider.
