Progressive welcome you to Nelson’s Odds & Ends
Progressive’s sticky-note monsters urge small business owners to tackle their to-do lists in new campaign from Arnold.
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For a micro-business owner, the to-do list is a constant, hovering presence. Progressive is leaning into this reality with the fourth installment of its “Monster To-Do List” campaign, created in partnership with longtime AOR Arnold.
The brand launches its latest creative, aiming to reframe the insurance process to show that getting a quote is the fastest way to clear the pile of to-dos.
While previous years of the “Monster To-Do List” focused on the solo hustle of entrepreneurs, this iteration introduces a second life-sized sticky-note monster. The expansion serves as a visual metaphor for the shared experience of small business owners everywhere, spotlighting how the “monster” is a universal colleague.
Credits
View on- Agency Arnold Worldwide/Boston
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
- Editor Andrea Mendoza
- Post Production Zero VFX
- Colorist Ricky Gausis
- Sound Soundtrack/Boston
- Music The Ski Team
- Associate Creative Director Sarah Shellaberger
- Associate Creative Director Dylan Meagher
- Art Director Kaylee Hoelscher
- Copywriter Hayley Lyons
- SVP Producer Sean Vernaglia
- Senior Producer Chris Majocha
- Co-Founder Patrick Milling-Smith
- Co-Founder Brian Carmody
- Executive Producer Allison Kunzman
- Chief Operating Officer Andrew Colon
- Head of Production Alex Hughes
- Line Producer Luigi Rossi
- DP Peter Simonite
- Executive Producer: Jack Swanson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arnold Worldwide/Boston
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
- Editor Andrea Mendoza
- Post Production Zero VFX
- Colorist Ricky Gausis
- Sound Soundtrack/Boston
- Music The Ski Team
- Associate Creative Director Sarah Shellaberger
- Associate Creative Director Dylan Meagher
- Art Director Kaylee Hoelscher
- Copywriter Hayley Lyons
- SVP Producer Sean Vernaglia
- Senior Producer Chris Majocha
- Co-Founder Patrick Milling-Smith
- Co-Founder Brian Carmody
- Executive Producer Allison Kunzman
- Chief Operating Officer Andrew Colon
- Head of Production Alex Hughes
- Line Producer Luigi Rossi
- DP Peter Simonite
- Executive Producer: Jack Swanson
The hero :30 film, Nelson’s Odds & Ends, finds two shop owners navigating a delivery of antique furniture while the monster looms nearby. The creature relentlessly decorates the shop with yellow post-its demanding: “Do Inventory,” “Pay Electric,” and “Hire Someone.” Amidst a literal flurry of tasks, the shop owner finds clarity in a single note: “Get a Quote.” It’s a moment of relief that highlights Progressive’s ability to simplify an otherwise daunting responsibility.
“Every small business owner has a monster to-do list,” said Sean McBride, Chief Creative Officer at Arnold. “This year, we introduced a second monster to showcase that owners aren’t alone in that daily grind. They see themselves in this lovable menace, and they appreciate that Progressive makes at least one task quick and easy, so they can stay focused on the business they’ve built.”
Since its debut in 2023 featuring a food truck owner, the “Monster To-Do List” has become a staple of Progressive’s small business outreach. This newest chapter is currently live across national TV and social platforms.
