Progressive throws the challenge flag for new football campaign

New for the football season, Progressive Insurance and creative agency Arnold Worldwide are taking the football replay challenge into homes to help homeowners settle common household disagreements. 

The campaign uses the “funny because it’s true” insight that we all have moments in life we wish could go back and review to settle a disagreement and uses a symbol that football fans will instantly recognise.

The first spot Life Jackets, features a couple unloading a canoe from their car near a river, when they realised they left their life jackets at home. This, of course, leads to a game of “he said, she said.” With the throw of a challenge flag, a replay official appears to end the finger pointing and confirm who was correct once and for all.

Arnold CCO Sean McBride says: “I think we can all agree that real life should have a challenge flag. Imagine how many squabbles we’d settle if we could just roll back the tape and confirm who did or didn’t say or do the thing in question. Our new campaign for Progressive for the football season is exactly the kind of work we most love making at Arnold, work born of a simple human truth and brought to life with world-class craft and keen attention to detail.”