Progressive settles disagreement with their What Really Happened replay

Progressive Insurance and creative agency Arnold Worldwide have been settling arguments this football season with their Replay campaign.

In the third spot Cat, a couple wakes up to a cat licking the fruit bowl on their kitchen table. Why? Don’t ask them, they don’t have a cat.

As the couple bickers over whether the sliding door was closed the night before, the challenge flag is thrown and Progressive comes to the rescue with the official replay. With the help of Progressive, their questions are answered as one of the partners, who swore he closed the door, is caught on camera leaving it open.

Progressive – Cat

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Agency Arnold Worldwide/New York
Production Company O Positive
Director David Shane

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Credits

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Agency Arnold Worldwide/New York
Production Company O Positive
Director David Shane
Editor Cosmo Street/New York
Director Miranda Haymon
Executive Producer Ralph Laucella
Executive Producer Marc Grill
Producer Jason Reda

DP Charlie Sarroff
Producer Anne Lai
Editor Aaron Langley
Art Director Danny Hughes
Business Affairs Manager (BPM) Camara Price
Chief Client Officer Val Bettini
Chief Creative Officer Sean McBride
Executive Producer Sean Vernaglia

Group Creative Director Gregg Nelson
Group Creative Director Michael Sullivan
Senior Copywriter Tori Young

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Sean McBride, Arnold Chief Creative Officer said: “Every spot in this campaign features a totally absurd moment at the centre of it, a replay official inexplicably shuffles into these people’s kitchen and shows them playback of whatever they’ve been arguing about. It’s totally bananas. And yet somehow a campaign with that nutso device at the centre of it manages to capture human interactions with real truth and insight. To me, that’s why the campaign has been successful so far. We’ve managed to capture portraits of human interactions that feel familiar and true, and plop an unexpected and unforgettable device square in the middle. So far it's proving to be a pretty lethal combination.”