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Production company 34North launches
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Production Veterans Ron Cicero and Bo Clancey launch production company 34North.
This is the part where we say, ‘We’re doing things differently!’” teases Executive Producer Ron Cicero. “Truth is, I’ve seen every version of a production company, there are no secrets.”
Bo Clancey, fellow EP at 34North, adds: “There is a secret: Don’t be difficult! I get it. Production can be tough. Full stop. But it’s also a lot of fun, and yes, I still believe that after 20 plus years in, first on the agency side, then as a line producer, and now as an EP.”
Celebrated Talent
Charm, modesty and positivity are all great, but you can’t overlook the importance of stellar talent. And that is where 34North excels. From internationally acclaimed names like Jan Wentz, Ben Nakamura Whitehouse, and Mario Feil to rising stars like Glenn Stewart, David Edwards and Chris Fowles, who’s shot eight reel-building spots last year alone, 34North is assembling a powerhouse roster. Many of their directors have worked with Clancey and Cicero extensively, and the team is equally excited about nurturing emerging talent alongside the well respected top guns. “We’ve set a goal for ourselves,” Cicero projects, “ Win the Palme d’Or in the next five or six years. Ambitious? Sure. But even if we don’t land at the very top, we’re 100% focused on delivering that level of excellence.”
A Producer’s Perspective
For Clancey, understanding the entire production process is key. “I started at Campbell Ewald. In accounts, no less. I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production, it’s about empathy, listening between the lines, and ultimately making the process seamless.”
So, What’s in a Name?
34North represents a meeting point, both literally and creatively. Named after the latitude of Malibu, where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explains. “That blend of art and technology, to captivate an audience, mirrors what we do here, create compelling work, with talented people, harnessing state-of-the-art methods.”
With a focused approach, a world-class roster, and a deep respect for the process, 34North is already on a roll.
To learn more, reach out to AG Reps on the West Coast, SG+Partners in the MidWest or 34North directly for those on the East Coast.
