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ProdCo welcomes newly formed directing trio PSG
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The trio made up of Pau López, Yukihiro “Sho” Shoda and Gerardo del Hierro, join for global representation excluding Spain, France and Germany.
ProdCo welcomes the newly formed directing trio PSG.
The trio made up of Pau López, Yukihiro “Sho” Shoda and Gerardo del Hierro, for global representation (excluding Spain, France and Germany).
Shoda, one of ProdCo’s original roster directors, built his career as one of Japan’s most sought-after commercial directors before moving to Los Angeles. His film Hecate - What Happened? won the Grand Prix at CICLOPE Festival and many awards including Cannes Lions.
López and del Hierro, formerly known as TURBO, have an incredibly dynamic background spanning directing, design, animation and post-production. Their work has been recognised by Creative Circle, One Club, Eurobest and Cannes.
Collectively have worked with major brands including Google, Instagram, Lexus, Tiffany & Co., Nike, Adidas, Amazon, Facebook, Netflix and Mercedes, alongside big name talents like Josh O’ Connor, Katy Perry, Johnny Depp, Rosalía, Hunter Schafer and Anitta.
Their combined fluency across live action, VFX, animation and 3D is backed by an in-house post-production studio, allowing them to move freely between disciplines depending on what the idea needs.
For ProdCo, PSG brings together three established filmmakers with a shared obsession for craft. With work straight out of the gate with a major campaign for Desigual to be released on the 3rd of September and a mammoth job for Supercell to be shot in Japan in October, PSG are already making a mark.
