Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
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Credits
View on- Agency VCCP/London
- Production Company magna studios/London
- Director Folkert Verdoorn
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Credits
View on- Agency VCCP/London
- Production Company magna studios/London
- Director Folkert Verdoorn
- Editing Stitch
- Post Producer RASCAL
- Audio Post Creative Outpost
- Music Finger Music/London
- Creative Director Nikki Lindman
- Creative Katharine Gritten
- Creative Olivia Amato-Sloley
- Producer Diana Turchi
- Senior Producer Helen Brownlie
- Designer Tegan Barnes
- Producer Maya Dufeu
- Executive Producer Joel Spencer
- DP Paul Ozgur
- Editor Toby Cherrill
- Editor Richard Woolway
- Post Producer Sarah Hemsley
- Post Producer Callum O'Brien
- Executive Post Producer Colin Oaten
- Colorist James Bamford
- Sound Designer/Audio Mixer Dave Robinson
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Credits
powered by- Agency VCCP/London
- Production Company magna studios/London
- Director Folkert Verdoorn
- Editing Stitch
- Post Producer RASCAL
- Audio Post Creative Outpost
- Music Finger Music/London
- Creative Director Nikki Lindman
- Creative Katharine Gritten
- Creative Olivia Amato-Sloley
- Producer Diana Turchi
- Senior Producer Helen Brownlie
- Designer Tegan Barnes
- Producer Maya Dufeu
- Executive Producer Joel Spencer
- DP Paul Ozgur
- Editor Toby Cherrill
- Editor Richard Woolway
- Post Producer Sarah Hemsley
- Post Producer Callum O'Brien
- Executive Post Producer Colin Oaten
- Colorist James Bamford
- Sound Designer/Audio Mixer Dave Robinson
Created by VCCP, this tongue-in-cheek campaign from UK high-street brand Primark, titled Shockingly Chic, puts a playful spin on the seriousness of fashion ads and spotlights its Spring Collection.
Directed by Folkert Verdoorn through magna studios in collaboration with Girl&Bear, the hero film titled Oh So Serious, whisks viewers into the glamorous world of fashion advertising.
Models pout in the desert, pose with Dalmatians, and hang from helicopters over city skylines before revealing their surprise at the quality and low prices of the garments they’re wearing.
