PRETTYBIRD Director Weirdcore Takes AI On A Trip For Aphex Twin

Weirdcore, the PRETTYBIRD director and visual artist behind Aphex Twin’s trippy visuals, has conceived a new music video teased by Independent label Warp Records on Twitter to reveal the title of new EP ‘Collapse’. Weirdcore’s mesmerizing film questions the AI theory, imagining how AI would see the world on a trip, and “how a simulation could break and go to next level.”

The collaboration between Aphex Twin and Weirdcore arose after they played at the Fuji Rock Festival in 2017.  Electronic pioneer Aphex Twin’s logo recently appeared mysteriously at Elephant & Castle in London, and posters designed by Weirdcore have popped up in other locations around the globe including Turin, Hollywood, Tokyo and New York.   As well as directing an explosive new music video, Weirdcore conceived the visual aesthetic for the Collapse EP, including artwork and visuals.

Weirdcore has created visual worlds for artists including; MIA, Radiohead, Miles Cyrus and Tame Impala. His aesthetic has been described by Dazed as ‘A hyperactive sensory assault’, and despite the critical acclaim his work has received, Weirdcore prefers to remain anonymous behind the LED screens.

Weirdcore said of his experience in making the film: “This was a dream project, not only because I’d been waiting years for Richard (Aphex Twin) to ask me, but also the fact I was Creative Director for the whole campaign (video, artwork, press, ad, visuals).  When I joined the PRETTYBIRD roster back in 2014, I was keen to do stills artwork, and this Aphex campaign is the perfect vehicle for that.”