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Jim Weedon Bears Witness
The director's action-packed series of idents take us through Sky’s rebrand
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JSA’s master of dramatic suspense, Jim Weedon, was brought in to help Sky Living rebrand themselves as Sky Witness in his latest series of idents.
Each one depicts a different genre to match with the channel’s emphasis on US drama, specifically legal, police, medical and forensics.
Shot as POV spots over 4 days in Toronto, Canada, the viewer gets fully into the action as the ‘witness’ for a fun bit of 4th-wall breaking.
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