PRETTYBIRD director Sophie Muller creates more magic with Kylie
Hot on the heels of the acclaimed futuristic disco promo for Kylie’s Say Something track released in August, Sophie Muller directs the music video for Magic.
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Kylie’s latest track Magic from her new album Disco has a similar disco vibe to Say Something, this time with a retro Studio 54 vibe with Halston-esque dresses and Saturday Night Fever influenced dance sequences.
Matthew Josephs’ styling and Ed Marler’s costume design references Cleopatra, with Kylie dressed in an elaborate Egyptian style headdress, seated on a throne flanked with golden, while another hooded outfit evokes the iconic 2001 dress worn in her Can’t get you out of my head video. Muller’s direction is a perfect fit with Kylie’s shiny happy persona, providing some much-needed escapism and nostalgia for a more liberated era.
Director Sophie Muller worked with Director of Photography Rina Yang and production company PRETTYBIRD UK. The video was executive produced by Juliette Larthe and produced by Chris Murdoch.
Credits
powered by
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- Production Company PRETTYBIRD/UK
- Director Sophie Muller
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Credits
powered by
- Production Company PRETTYBIRD/UK
- Director Sophie Muller
- Executive Producer Juliette Larthe
- Producer Chris Murdoch
- 1st Assistant Director Hayley Williams
- DP Rina Yang
- Production Designer Alison Dominitz
- Edit/Grade Sophie Muller
- VFX Post Producer Rik Michul
Credits
powered by
- Production Company PRETTYBIRD/UK
- Director Sophie Muller
- Executive Producer Juliette Larthe
- Producer Chris Murdoch
- 1st Assistant Director Hayley Williams
- DP Rina Yang
- Production Designer Alison Dominitz
- Edit/Grade Sophie Muller
- VFX Post Producer Rik Michul
PRETTYBIRD UK Co-Founder and Executive Producer Juliette Larthe commented: “HRH Sophie Muller is a lens Goddess and maestro of maverick-making, killing it again with this new magnus for the magical Queen Kylie with a fantastic dream team.”
Award-winning music video director Sophie Muller is signed to PRETTYBIRD UK and US, and her work with artists including Rihanna, Radiohead, Gwen Stefani, Beyoncé, Bjork, Coldplay, Bebe Rexha, Pink, The Cure, Alicia Keys, The Killers, Morrisey and Beck, has earned her multiple awards including; a Grammy Award, Brit Award, several MTV and CMT Awards, and an MVPA Director of the Year award. Muller has worked with Kylie on previous music videos, and the new promo is the latest in a prolific career that has seen her direct more than 300 music videos.
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