Pot Noodle's imposter syndrome
adam&eveDDB uses a kinda-familiar face to promote the cup-snack's kinda-familiar taste.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Fresh Film
- Director Laura Borgio
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Fresh Film
- Director Laura Borgio
- Producer Simon Petter
- Chief Creative Officer Richard Brim
- Creative Director Mark Shanley
- Producer Rose Reynolds
- Copywriter Jay Parekh
- Art Director Forrest Clancy
- Producer Peter Williams
- Producer Christopher Battye
- Producer Scarlett Rudd
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Fresh Film
- Director Laura Borgio
- Producer Simon Petter
- Chief Creative Officer Richard Brim
- Creative Director Mark Shanley
- Producer Rose Reynolds
- Copywriter Jay Parekh
- Art Director Forrest Clancy
- Producer Peter Williams
- Producer Christopher Battye
- Producer Scarlett Rudd
Mention peri-peri to any self-respecting chicken-chomping Brit and a certain high-street restaurant chain will probably pop into their mind.
Well, the folk at Pot Noodle and adam&eveDDB are at pains to stress that their new peri-peri flavour has nothing to do with said chain, and have even employed the 'talents' of a doppelgänger spokesman to express this point.
Backing the point is a cheeky competition in which the company are offering a black card (somewhat synonymous to the not-referenced chain) and a year's supply of Pot Noodle... not to a celebrity, but to the best celebrity lookalike in the country.
Bringing this idea to life is a short social film, directed by Laura Borgio of Fresh Film, that uses the aforementioned not-so-famous spokesperson's hilariously uncomfortable delivery to its full advantage, drawing humour from the simplest of setups and driving a witty point home at the same time.
