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Sony – It's Time To Play

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As Avengers: Endgame went to prove, people love seeing an army of their favourite heroes teaming up on-screen.

Well, if you're a PlayStation fan, get ready to have your fancies well-and-truly tickled as adam&eveDDB and Independent Films' Gary Freedman slam more characters than you can shake a DualShock at into one tasty 60-second treat.

Kicked off with Monster Hunter World’s Palico and an encroaching Rathalos, It's Time To Play scoots between Crash Bandicoot and friends whizzing by, Fortnite’s Battle Bus opening its doors and, a particular highlight, Kratos handing a shaver the Leviathan Axe to finish off his morning routine.

Zippy, fun, and full of easter eggs for the fans, this smartly-realised ad abliy showcases the brand's well-earned position in the market.

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