Playlist: The Reids

What’s the best music video you’ve seen recently and why?

Ed: The video for Troye Sivan - Got Me Started directed by Gordon Von Steiner off of Troye Sivan’s last album. I adore all of the work from Von Steiner off of that album campaign, and whilst stylistically Rush and Got Me Started feel like a double act, the tune, choreography, styling and world of Got Me Started takes the win for me. It’s undeniably great.

Will: It’s not a music video actually but I rewatched David Fincher’s Nike - Speed Chain advert this week and it’s captivated me. Must’ve watched it about 10 times. Banger. 

What’s the first music video you remember being impressed by?

Will: Radiohead - Street Spirit. It unsettled and entranced me. Think I first saw it When I was in my early teens at college and it blew my mind - and it led to me fully discovering Jonathan Glazer’s work which is a big moment for any young director…

Ed: Kendrick Lamar - ELEMENT. Still one that I watch to this day, often,  so solid, timeless imagery making, simple and refined work at a crazy scale. Similar to Will, it’s how I discovered Jonas Lindstroem! 

And what’s your all-time favourite music video?

Instead of doing just one, we’ll take the Letterboxd approach and do the current top 4 for the both of us, understandably this answer is an evolving thing but right now.

Massive Attack -  Angel

Baby Keem - Hooligan

Kendrick Lamar - ELEMENT.

Slowthai - Yum

What other directors/artists do you look to for inspiration?

Jonathan Glazer is still a big reference point, especially for commercials… David Fincher, Mark Romanek, Alfred Hitchcock, Buster Keaton, Bill Viola, Martin Parr, Denis Villeneuve, Roy Andersson, Spike Jonze, Robert Maplethorpe, Dora Maurer, Hiro Murai, you should see the floor of our studio, it’s piled high with lots of coffee table books that need to be put on some proper shelving…

What are you listening to at the moment?

Mura Masa - Curve 1 has been on repeat since release. Working on music projects goes one of two ways, either you’re utterly exhausted by the sound of music video songs once they’re done, or they don't leave your head, luckily Mura Masa’s album is very very good so we’ve been playing it a lot. 

Madonna - Ray of Light, also been getting lots of airtime. That William Orbit production is banging. Opus Kink’s last single I Wanna Live With You is fantastic and some really close mates of ours directed the video. The Withnail & I soundtrack is excellent peaceful listening in the background. 

What’s your favourite bit of tech, whether for professional or personal use?

Despite the ubiquity of a phone, the iPhone 15 Pro would have to be the answer here. It’s changed the way we shoot both stills and video. We’ve used it professionally as a main camera on a handful of jobs now and we’re putting a lifestyle / street photography photo book together with stills we’ve shot on it over the past year. It’s great. We’re excited to share more about this project as it is nearly ready to come out. 

What artist(s) would you most like to work with and why?

We’re longtime fans of King Krule, he’s a timeless artist. We’d love to make something in his world, his music would let us bring out some really sincere ideas.