Playlist: Dir. Lx

What’s the best promo you’ve seen recently and why?

SL - Little Bird directed by Oliver Jennings. I loved the concept, creativity and colours in that. I really love how UK rap videos are starting to level up so much and we’re thinking outside the box. It’s progressive and it excites me.

Some artists are starting to experiment more and show more of their personality which I think is so important for audience engagement. Furthermore, it’s just exciting to watch.

What’s the first promo you remember being impressed by?

It was either Notorious BIG - Mo Money Mo Problems or Usher - U Turn. 

I remember enjoying the video for Usher - U Turn for the colours and choreography. 

Looking at the video now I understand the concept more with the art direction haha. Back then I just thought the big U looked cool and only stood for U in Usher.

And what’s your all-time favourite music video?

Notorious BIG - Mo Money Mo Problems or Ma$e - Feel So Good. That whole Bad Boy 1996 era with the shiny suits, dancers and explosions.

What other directors/artists do you look to for inspiration?

Hype Williams, Martin Scorsese & Dave Meyers.

What are you listening to at the moment?

At the moment, I’m taking it back. I’m a 90s baby and love my R&B. I’ve been listening to a lot of SWV, Donell Jones. 

Other than that it’s been a bit of Uk Drill and an artist from the states called Larry June. Laid back chilled rap.

What’s your favourite bit of tech, whether for professional or personal use?

Definitely has to be my macbooks, I’ve had one of them for almost 6 years now. 

That’s the one with a big cracked screen which I use for all my treatments or if I’m bored, I play about in FL Studio (making beats). A program a lot of music producers use. I’m nowhere near a pro, its just a hobby lol.

The other macbook pro I use to edit a lot of my videos, thats its sole purpose so I don’t fill up its storage quick.