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What’s the best promo you’ve seen recently and why?

Bad Bunny - La Difícil, directed by Cliqua

They wrapped a layered and still relevant story in a late 90s/early 2000s music video aesthetic.

Bad Bunny – La Difícil

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What’s the first promo you remember being impressed by?

Queen Latifah - U.N.I.T.Y. blew my 10 year old mind with every unapologetic frame and lyric. 

A Tribe Called Quest - Scenario embodies how 90s hip hop could and should get weird.

Queen Latifah – U.N.I.T.Y.

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And what’s your all-time favourite music video?

I have more than one all-time favourite, but standouts from my list of ‘ALWAYS in the mood to rewatch’... FKA twigs - Cellophane, directed by Andrew Thomas Huang and Kylie Minogue - Come Into My World from Michel Gondry

Two of my favourite examples of limitless imaginations realized.

FKA twigs – Cellophane

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What other directors/artists do you look to for inspiration?

Julie Dash and Arthur Jafa - I was 6yrs old when I first saw Daughters of the Dust

There is always something new to discover in their work, it should be watched and rewatched and rewatched.

What are you listening to at the moment?

Diana Gordon, Empress Of, Erykah Badu, Darondo, and The Pixies.

What’s your favourite bit of tech, whether for professional or personal use?

Truthfully, the Marco Polo app - my friends are my family and I treasure our video messages.

What artist(s) would you most like to work with and why?

Erykah Badu and Frank Ocean. Their music is pure catharsis and inspiration.

How do you feel the promo industry has changed since you started in it?

It hasn’t changed enough, the industry has been male-dominated for way too long.

Representation matters at every level, in every lane of our work.

A Tribe Called Quest – Scenario

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Where do you see the music video industry being in five years’ time?

Finally more accountable to the necessity for diversity and representation behind the camera. Change The Lens is designed specifically to help facilitate that change.

Tell us one thing about yourself that most people won’t know…

A few years after college, I lived in South Africa and seriously considered moving there permanently. Might still end up there after all.

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