Pitch & Sync and BLOK launch support for the Arts Industry
BLOK has seen the serious impact of covid on the arts. Until venues can reopen, laid-off performers, artists, crew and creative thinkers are facing an uncertain future.
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Fitness brand BLOK is proud to announce it will be offering 5,000 free memberships to BLOKtv - its
online wellbeing and fitness platform, to people in arts, culture and the creative industries who have
found themselves out of work due to the covid-19 pandemic.
On Wednesday 11th November the new offer will be promoted through #MoveForTheArts a social media campaign devised in collaboration with Pitch & Sync.
Like many, BLOK has seen the serious impact of covid on the arts. Until venues can reopen, laid-off performers, artists, crew and creative thinkers are facing an uncertain future. BLOK wants to provide support by giving free access to its digital platform. While it doesn’t come close to solving the problem, BLOK hopes the offer will help people keep moving and maintain wellbeing throughout the pandemic.
Founded in 2016, by husband and wife duo Ed and Reema Stanbury – along with fashion photographer Max Oppenheim – BLOK is rooted in the arts and creative industries. The brand believes fitness fuels creativity, and offers a wide range of fitness and wellness classes hosted by an impressive line-up of trainers.
Credits
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- Production Company Pitch & Sync
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Credits
powered by
- Production Company Pitch & Sync
- Audio Ben Hauke
Credits
powered by
- Production Company Pitch & Sync
- Audio Ben Hauke
Ed, Reema and Max say “As we continue through the second lockdown, it feels like now more than ever we need to keep our community moving. We believe that fitness fuels creativity, allowing people to learn new skills, build strength, flexibility, and ultimately have fun. BLOK is not just about getting fitter, it should make you feel better in every part of your life and I think the arts industry could do with a little boost right now!”
To spread the word BLOK partnered with music and culture agency Pitch & Sync, to create a social media campaign led by a short film highlighting the issue. This shows a variety of performers and artists who filmed themselves rehearsing and performing while trapped at home. It will be distributed across BLOK’s channels and by the fitness brand’s many friends and performing and creative arts contacts. The campaign goes under the hashtag #MoveForTheArts, and a dedicated website for applications has been created at www.moveforthearts.com.
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“We know a lot of people personally who’ve lost their income thanks to venues closing and gigs being cancelled,” explains Pitch and Sync Creative Director Frank Broughton. “By creating this campaign with BLOK we can make a real difference for a lot of people. BLOK has been our client for music for a while and when we suggested reaching out they were keen to help.”
Launched in May 2020 BLOKtv houses 200+ on demand videos, with new content released weekly, in addition to ten live classes every week day, and an additional ten each weekend.
Reema from BLOK explains further: “BLOKtv is more than just a temporary solution to lockdown – it’s an online community for creative thinkers who want to maintain the wellbeing of their minds and bodies. Community has always been at the heart of BLOK, and it’s our aim to provide a platform which both our instructors and creative communities can really feel part of.”
Combining classes from different disciplines and offering wellbeing content suitable for beginners to performing artists BLOK takes a sustainable approach to fitness and believes that there is no better time than at the start of the second lockdown to offer its digital platform to creatives in need of a wellbeing lifeline.
