Philips Avent's women of the hour

Created by Le Pub/Amsterdam for Philips Avent, this touching initiative is based on the rather shaming stats that two in three mums of little 'uns have less than one hour for a day of time for themselves. 

Part of the #ShareTheCare platform, it comprises a sweet film directed by Rune Milton, through Wenneker, that features some hands-on dads doing the right thing. There's also a film of the outdoor activation in New York on 10 March that featured women responding to the fact that with the clocks going back that day they effectively even lost those measly precious 60 minutes.