Petco Partners with Snoop Dogg in new campaign

Petco Health and Wellness Company, Inc. announced it has teamed up with hip-hop legend and devoted pet parent Snoop Dogg for a new advertising campaign that spotlights the value Petco offers when it comes to caring for pets’ whole health. 

The campaign directed by Mike Warzin through Arts & Sciences is the latest iteration of the brand’s long-standing It’s What We’d Want If We Were Pets platform, which personifies pets with human actors to affirm Petco's commitment to delivering them the same quality of care as any other member of the family.

The campaign’s hero 30-second spot, Dogg Walk, features the rapper as the human version of a Doberman Pinscher, aptly reminiscent of the breed Snoop famously transformed into in the video for his top hit Who Am I? (What's My Name?) on his 1993 debut album, Doggystyle. In the film, Snoop’s familiar pet persona is the epitome of health thanks to the high-quality, yet wallet-friendly, nutrition, supplies and care he gets from Petco. In two accompanying shorter spots, Snoop confirms that dogs like him, and the Doberman, love a good deal and can always sniff them out.

“We recognise that pet parents want to get the most for their dollars and are seeking compelling deals for high-quality products wherever they can. With this campaign we wanted to have some fun while reinforcing that no pet parent should ever have to compromise on the quality of their pets’ care in return for a good deal, that whatever their budget, they can continue to give their pets the same high-quality care they’d want for themselves or any other member of their family,” said Katie Nauman, Petco’s Chief Marketing Officer. 

“Seeing this value through the eyes of the ultimate dog and dog dad, ‘Tha Doggfather’ himself, Snoop Dogg gives pet parents a fresh perspective on our comprehensive health and wellness offering at a value they can feel good about.”

Driven by its mission to improve the lives of pets and pet parents, Petco’s 360-degree pet health and wellness ecosystem, which includes differentiated products, pet wellness services, veterinary care, and membership offerings, provides pet parents with value and ease so they can continue giving their pets the best care possible.