PETA's not so merrie melody
In a deceptively harrowing film from Grey London and Biscuit, Jeff Low employs a classic rubber hose style of animation to draw attention to factory farming methods.
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Credits
powered by
- Agency Grey/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
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Credits
powered by
- Agency Grey/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Sound Factory Studios/London
- Music Wake The Town
- Managing Director Jonny Tennant-Price
- Executive Creative Director David Wigglesworth
- Creative Cameron Sutherland
- Creative Mel Shergold
- Creative Joanna Simpson-Howe
- Head of Production Maxine Hose
- Head of Design Liam Thomas
- Senior Producer Anthony Borkett
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Producer Kwok Yau
- Executive Producer Hanna Bayatti
- Head of Production Emily Atterton
- Animator Andrei Sopon
- Animator Reuben Sutherland
- Sound Design & Mix Jon Clarke
- Senior Audio Producer Ciara Wakley
Credits
powered by
- Agency Grey/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Sound Factory Studios/London
- Music Wake The Town
- Managing Director Jonny Tennant-Price
- Executive Creative Director David Wigglesworth
- Creative Cameron Sutherland
- Creative Mel Shergold
- Creative Joanna Simpson-Howe
- Head of Production Maxine Hose
- Head of Design Liam Thomas
- Senior Producer Anthony Borkett
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Producer Kwok Yau
- Executive Producer Hanna Bayatti
- Head of Production Emily Atterton
- Animator Andrei Sopon
- Animator Reuben Sutherland
- Sound Design & Mix Jon Clarke
- Senior Audio Producer Ciara Wakley
It's hard to describe the gruesome visuals and gory details in Jeff Low's powerful new animation for PETA as 'beautiful', but the truth is there is glorious design in its goryness.
Created in collaboration with Grey London and Biscuit, This Cartoon Will Change How You See Bacon Forever does exactly what it says; presenting a day at 'the factory' in all its horrific beats.
Set to a joyful song (also written by Low), the films rubber hose style of character design and movement belies the sinister elements until they are shockingly revealed.
To support the campaign and drive further awareness, the group have also designed and created merchandise available via the PETA website: a 'pig' calendar (detailing only the six months before slaughter), limited edition plates, and the icky PETA piggy crockery set!
"PETA’s goal is to challenge the status quo and make people think," explains Mimi Bekhechi, Vice President PETA UK, Europe and Australia, "and the innovative team at Grey has achieved that with this shareable video.
"By pairing disturbing cartoon imagery with a catchy song, we believe the memorable spot will shift attitudes and remind people that every piece of bacon was once a thinking, feeling being who desperately wanted to live."
"100 years from now," adds Low, "people will not understand how we could have done what we do to these animals.
"I hope you “enjoy" the cartoon we made."
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