Pepsi goes back to black
A new campaign for Pepsi Egypt embraces the hip-hop scene in this spot from Elephant Cairo.
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Credits
powered by
- Agency Elephant/Cairo
- Production Company Good People
- Director Maged Nassar
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Credits
powered by
- Agency Elephant/Cairo
- Production Company Good People
- Director Maged Nassar
- DP Douwe Hennink
- Production Designer Lionel Soria
- Executive Creative Director Maged Nassar
- Music Wael Alaa
- Producer Karim Osman
- Post Producer Maria Succar
- Editor Amr Rabee
- Editor Ahmed El Sherbiny
Credits
powered by
- Agency Elephant/Cairo
- Production Company Good People
- Director Maged Nassar
- DP Douwe Hennink
- Production Designer Lionel Soria
- Executive Creative Director Maged Nassar
- Music Wael Alaa
- Producer Karim Osman
- Post Producer Maria Succar
- Editor Amr Rabee
- Editor Ahmed El Sherbiny
Directed by Maged Nassar through Good People, the spot is a stylish black and white commercial-cum-music video.
Featuring rappers Abyusif and Marwan Pablo, plus a host of unusual effects the spot has, as described by the director, "snappy snares, hard attitude, loud kicks and very bold lyrics". This is, Nassar goes on to say, "quite a daring move. Think [the] Travis Scott and Eminem of Egypt putting their rivalry aside and coming to the table for a collaboration that was paired with an execution strongly depicting the boldness and attitude of the lyrics."
Nassar is repped through Moxie Pictures in the UK and US.
