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Pepsi – Back Your Black

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Directed by Maged Nassar through Good People, the spot is a stylish black and white commercial-cum-music video. 

Featuring rappers Abyusif and Marwan Pablo, plus a host of unusual effects the spot has, as described by the director, "snappy snares, hard attitude, loud kicks and very bold lyrics". This is, Nassar goes on to say, "quite a daring move. Think [the] Travis Scott and Eminem of Egypt putting their rivalry aside and coming to the table for a collaboration that was paired with an execution strongly depicting the boldness and attitude of the lyrics."

Nassar is repped through Moxie Pictures in the UK and US.

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