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SUPER BOWL 2022
PEMCO’s ambitious apparel
For the first time in the brand’s history, the auto insurer runs a regional spot in the Super Bowl.
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Credits
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- Agency Periscope/Minneapolis
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Credits
powered by
- Agency Periscope/Minneapolis
- Account Supervisor Jon McDonald
- Executive Producer Bill Berg
- Editor Michael Irei
- Creative Director Scott O'Leary
- Executive Creative Director Heath Pochucha
Credits powered by
Credits
powered by
- Agency Periscope/Minneapolis
- Account Supervisor Jon McDonald
- Executive Producer Bill Berg
- Editor Michael Irei
- Creative Director Scott O'Leary
- Executive Creative Director Heath Pochucha
Continuing the Ambition campaign launched in 2021, PEMCO releases a sassy spot titled Wardrobe.
Created by Minneapolis agency Periscope and directed by Chris Hewitt, through Knucklehead, the film features a diverse range of sassy, unique individuals, who all sport an array of looks – from power suits, to fire marshal uniforms – and celebrates the ambitions of ordinary people making changes to their lives.
Something that will of course necessitate the choosing of a reliable insurer.
