Peak performances for British Gas

Created by The&Partnership with OMD UK, and directed by Traktor through Stink, this cheeky British Gas campaign delightfully subverts sports ad clichés.

Opening with the usual moody shots of elite athletes apparently prepping themselves for high-stakes competitions, a story then unfolds of domestic endeavours requiring power being packed into a Sunday timeslot when British Gas customers can enjoy half-price electricity.

Not only does the ad reveal British Gas commitment to reward more sustainable – and economical – energy use at times when renewable sources are more readily available, it also affords us the chance to see Tom Daley vacuuming while boogying in his swimming trunks. 

As if that wasn't enough joy, the spot's feel-good factor is boosted by the use of the ELO track Mr. Blue Sky – consistently voted ‘the happiest song in the world’.