Partizan and House 337 deliver a royal treat for Dream Games

Partizan’s Sophia Ray and House 337 have created a glamorous TV campaign for Dream Games’ Royal Match that offers a glimpse into the “royal treatment” every player receives. It is the agency’s first work for the gaming company since it won the business last year.

Gold-plated harps and floating game elements highlight the premium experience that Dream Games provides for millions of players through Royal Match. The multi-million dollar TV campaign, will run for two weeks in 40s and 30s spots.

Mobile gaming has a reputation for being low-brow entertainment with players admitting to enjoying them as a ‘guilty secret’. However, with beautiful graphics, slick gameplay and lovingly crafted characters, Royal Match stands out in the field as a fun way to spend time. This sensation of excitement and engagement is reflected in the new campaign.

Dream Games – Royal Match Get The Royal Treatment

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Agency House 337/London
Production Company Partizan/UK
Director Sophia Ray

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Credits

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Agency House 337/London
Production Company Partizan/UK
Director Sophia Ray
Post Production Black Kite Studios
Sound Design String and Tins
Executive Creative Director Jo Moore
Creative Director Katy Hopkins
Creative Nick Coates

Agency Producer Tracy Macassey
Producer Louisa Lewis
Producer Annabel Ridley
Editor Sam Allen
Director of Photography David Foulkes

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The advertising campaign is a first for Dream Games and is part of a major push to propel Royal Match to the top spot in the casual gaming market by driving more players to download the game. Originally launched in February 2021, Royal Match is one of the top three-grossing mobile games in the US, with millions of players signing up each month.

Richard Hocking, Chief Marketing Officer at Dream Games said: “We wanted to share the premium experience of playing Royal Match and the enjoyment that can be had to a global audience. Working very collaboratively with House 337 we have been able to bring the idea of ‘royal treatment’ to life whilst showing the joy Royal Match brings to players' everyday lives.”

Katy Hopkins, Creative Director at House 337, adds: “Wherever you are, whatever you’re up to, you can enjoy a right royal team with a game of Royal Match. This transformative ability is what we worked to bring to life in this new campaign. Featuring gold-plated harps, floating jewels and topiary horses, this film for Dream Games was created with the help of a dream team including Sophia Ray, Partizan, String&Tins and Black Kite.”