Park Village takes the Kemp's on an unexpected journey for Volkswagen

UK based Park Village’s Jennifer Sheridan has directed a new three-and-a-half-minute ad break take over to promote the launch of the new Volkswagen Golf 8.

The campaign sees the famous family duo, the Kemps go for a A Drive down ITV Lane. Roman takes his dad Martin to ITV studios in his all-new all-digital Golf 8, we see them journey through some of ITV’s most beloved shows. Their magical tour via the famous cobbles of Coronation Street, an unexpected encounter with Chloe Sims on TOWIE’s famous Brentwood Highstreet and a detour through the jungle.

The full ad break takeover debuted during Alan Carr’s Epic Gameshow on 6th June.

The campaign will also feature cutdown teasers of the film on ITV to help drive awareness of Volkswagen’s takeover, TV edits that will broadcast after the takeover, and social content will promoted by Volkswagen as well on the talent’s own channels.