Papa Johns brings the Shaq family back

Off the heels of an incredibly successful return of Papa Johns’ Shaq-a-Roni campaign, Papa Johns and the Shaq-sized family are back with a new promotion of the brand’s Epic Stuffed Crust Pizza and Flavourful Papa Bites, but with a Shaq-sized chocolatey-twist. 

Anne Fischer, Chief Marketing Officer, Papa Johns, shares “We are thrilled to bring Shaquille O’Neal back to showcase our newest innovation, Oreo Cookie Papa Bites, a fun, sweet snack that is perfect to be shared, as illustrated by the Shaq-sized family.”

Papa Johns’ new comfort food offerings include the debut of Oreo Cookie Papa Bites, the ultimate shareable snack that perfectly pairs with pizza and adds Shaq-sized flavour for a small price. These Oreo Cookie Papa Bites are made with Papa Johns’ signature fresh, never frozen six-ingredient dough and are stuffed with Oreo cookie crumbles. 

The campaign and ad spot tout the fan-favourite Shaq-sized family, including Shaq, Uncle Shaq, Cousin Shaq, Teen Shaq and Shaq’s real-life mother, Lucille as the family kicks back and enjoys a fresh order of Papa Bites, including the new Oreo Cookie Papa Bites. Papa Rewards loyalty members and fans alike can kick off 2023 with this new staple to the Papa Johns’ menu. 

Jason Whitehead, C+K Creative Director shares, “After seeing the incredible amount of social engagement around this year’s Shaq-a-roni comeback, we knew we had to continue the momentum and give Papa Johns and Shaq fans even more of what they love. Fans will just have to keep their eyes peeled to see what’s next from the Shaq family and Papa Johns.”