Oysho delivers freedom in motion
Lee Films proudly presents its latest collaboration with director Ivan Jurado.
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Lee Films presents its latest collaboration with director Ivan Jurado for Oysho with Freedom in Motion, a breathtaking campaign shot in Madrid.
The campaign captures the essence of movement, strength, and empowerment. Set against the backdrop of a dynamic urban landscape, the film follows a group of professional female parkour athletes as they navigate the city with grace, agility, and determination. Through their fluid and fearless movements, the campaign highlights the power of the human body and the limitless possibilities that come with embracing an active lifestyle.
Credits
View on-
- Production Company Lee Films
- Director Ivan Jurado
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Credits
View on- Production Company Lee Films
- Director Ivan Jurado
- Creative Director Sergio Rueda
- Producer Beatriz Mancha
- Executive Producer Irene Nunez
- Executive Producer Alfonso Cuadra
- Executive Producer Iban Fernandez
- DP Lluis Marti
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Lee Films
- Director Ivan Jurado
- Creative Director Sergio Rueda
- Producer Beatriz Mancha
- Executive Producer Irene Nunez
- Executive Producer Alfonso Cuadra
- Executive Producer Iban Fernandez
- DP Lluis Marti
More than just a visual spectacle, Freedom in Motion carries a deeper message, one of empowerment, resilience, and breaking barriers. The ad showcases women pushing their limits in a traditionally male-dominated sport, reinforcing the idea that confidence and strength are not defined by gender. Every leap, climb, and sprint tells a story of perseverance, proving that the urban environment is not an obstacle but a playground for those who dare to challenge themselves.
With its striking cinematography and powerful storytelling, this campaign is a celebration of movement as a form of freedom. The combination of fast-paced action and an inspiring soundtrack immerses the audience in the energy and emotion of the athletes. Freedom in Motion is not only a commercial, it’s an invitation to embrace an active lifestyle, break boundaries, and move fearlessly through the world.
