Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
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Credits
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- Production Company Partizan/London
- Director Yoni Lappin
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Credits
View on- Production Company Partizan/London
- Director Yoni Lappin
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Credits
powered by- Production Company Partizan/London
- Director Yoni Lappin
Directed by Yoni Lappin through Partizan, this vibrant music video for Original Koffee’s track, Rapid Fyah, featuring Skillibeng, unfolds as a colourful portrait of people and place in Jamaica.
Shot on location, the four-minute film contrasts the country's gritty urban landscapes with lush green backdrops and rural communities, with a focus on the diverse, soulful characters who inhabit them.
In beautifully composed, cinematic vignettes elevated by a dreamy colour grade, mothers and children, horse racers, bikers, cheerleaders, dancers and fishermen come together in an energetic celebration of movement, creativity and culture.
