Oreo's udderly lovely lookalike cows
This amoooo-sing campaign for the legen-dairy black-and-white biscuit brand follows the tale of a rancher with a herd of Oreo-styled cows.
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Credits
View on- Agency VML/Mexico City
- Production Company Landia/Mexico
- Director Agustin Carbonere
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Credits
View on- Agency VML/Mexico City
- Production Company Landia/Mexico
- Director Agustin Carbonere
- Media Agency Spark Foundry/UK
- Production Company (3D) Believe Tv
- Post Production House Dorado
- Audio Post BDS Creative Music Studio
- CEO Hector Fernandez
- Chief Creative Officer Manuel Borde
- Chief Creative Officer Luis Enriquez Madruga
- Executive Creative Director Jeremy Ruiz
- Executive Creative Director Michael James Phillips
- Group Creative Director Sergio Leone
- Creative Director Sebastian Cuevas
- Creative Director Rodolfo David Lopez Farfan
- Creative Director Christian Santacruz
- Creative Alfredo Ramos
- Associate Creative Director Nestor Alfonso Benjumea De La Rosa
- Associate Creative Director Laura Arcila
- HP Violeta Lopez Pacheco
- Producer Nadia Gonzalez
- Producer Miguel Landaverde
- Executive Producer Thomas Amoedo
- Executive Producer Claudio Amoedo
- HP Mercedes Guereno
- Executive Creative Producer Luciana Abramzon
- Executive Producer Michelle Lacoste
- Line Producer Karina Santiago
- Art Director Amilcar Espadas
- DP Leonardo Calzoni
- Editing Carlos Millan
- Editing Julian Santarriaga
- Post Isay Garcia
- Post Juan Manuel Saucedo
- Audio Ezequiel Sampietro
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VML/Mexico City
- Production Company Landia/Mexico
- Director Agustin Carbonere
- Media Agency Spark Foundry/UK
- Production Company (3D) Believe Tv
- Post Production House Dorado
- Audio Post BDS Creative Music Studio
- CEO Hector Fernandez
- Chief Creative Officer Manuel Borde
- Chief Creative Officer Luis Enriquez Madruga
- Executive Creative Director Jeremy Ruiz
- Executive Creative Director Michael James Phillips
- Group Creative Director Sergio Leone
- Creative Director Sebastian Cuevas
- Creative Director Rodolfo David Lopez Farfan
- Creative Director Christian Santacruz
- Creative Alfredo Ramos
- Associate Creative Director Nestor Alfonso Benjumea De La Rosa
- Associate Creative Director Laura Arcila
- HP Violeta Lopez Pacheco
- Producer Nadia Gonzalez
- Producer Miguel Landaverde
- Executive Producer Thomas Amoedo
- Executive Producer Claudio Amoedo
- HP Mercedes Guereno
- Executive Creative Producer Luciana Abramzon
- Executive Producer Michelle Lacoste
- Line Producer Karina Santiago
- Art Director Amilcar Espadas
- DP Leonardo Calzoni
- Editing Carlos Millan
- Editing Julian Santarriaga
- Post Isay Garcia
- Post Juan Manuel Saucedo
- Audio Ezequiel Sampietro
Created for Oreo's Mexican market by VML/Mexico City, this initiative continues the brand’s cookies-hidden-within-everyday-life platform with a charming film about a farmer who needs to prove his bovines are bonafide.
Directed by Agustin Carbonere through Landia, the spot, Cow, sees the much-maligned farmer accused by locals of being loco and painting his cattle in Oreo colourways. Once he's proved their authenticity he then needs to persuade the world that the delicious tradition of 'chopeo' – dipping Oreos in milk – deserves a comeback.
No cows were harmed – or painted – in the production of this ad – the breed is the Belted Galloway, distinguished by the black-and-white bands around the centre of their bodies.
Supporting activations include limited-edition milk bottles sent to influencers and a nationwide co-branded product launch with a popular Mexican milk brand.
