Orange's powerful film tackles online harm

Produced by Stink Prague and created by VACULIK, the campaign highlights the dangerous toxicity that young people can face in the digital realm. 

The initiative's hero film, directed by Dominik Ströhle, chillingly displays how an ordinary boy can be drawn into a dark world of cyber hatred.

The online world is a natural arena for young people, but increasingly they encounter hate, manipulation and toxicity and can be highly influenced by radical or extremist views. 

Following the brand's successful "infludaughters“ campaign, Orange is addressing the topic of radicalisation as a current phenomenon with the 'Together We Are Not Defenseless' drive coming under the #ForGoodConnections roof.

"This topic is very difficult and we thought for a long time how to approach it. We found a simple metaphor and decided to go to the edge, because we think that this reflects reality. We agreed with the client that we want to be expressive and we want to start talking about it. Because the problem of radicalisation of young people is not a problem from American movies. It is really here and it needs to be solved," explains Ivana Polohová, Associate Creative Director at VACULIK.

Director Dominik Ströhle commented: "We did not try to depict radicalisation literally. We were interested in its emotional dimension - the process that takes place under the surface of one comment. The intensity, fear and anger that can be hidden behind a few words on the screen."

In addition to the main spot, the campaign will also include radio spots, print visuals and PR activities, the aim of which is to comprehensively raise awareness of the topic, as well as offer specific steps on how to proceed with prevention and help.