Agency Venables Bell & Partners have released a new campaign for Opendoor through Taproom Studios, the e-commerce platform for residential real estate, which builds upon the brand's Be Open brand positioning, launched last summer.
This Is A Door, directed by Scott Pommier, reminds audiences that opportunity is all around us, and positions these opportunities as a door to a new chapter or life transition.
While they say opportunity knocks, the campaign highlights that it's more often the ding in an inbox, the wagging tail of a newly adopted dog, a cup of coffee over a job interview, or Mom's Sunday meatballs inviting you to move closer to home.
The campaign highlights all of the surprising forms that life's doors can take, and how Opendoor makes it easier to step through them. The campaign includes three broadcast spots, Tin Can, Ellipsis, and Casserole, and several additional social and digital spots, including Drum Kit, Slime, Coffee, Balloon, Military, Pool, Doggy, Pages and College.