Only Time Will Tell with ESPN and Arts & Letters
ESPN and Arts & Letters bring to life the pressure of the NBA playoffs by taking us into the players minds.
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As the NBA season moves into the pressure-packed playoffs, ESPN is releasing a fourth spot for the NBA on ESPN this season.
ESPN worked with agency Arts & Letters on the creative. At the start of the 2020-21 NBA season, their partnership grew from working on the NFL on ESPN and the brand’s There’s No Place Like Sports campaign, to include the NBA on ESPN.
“We wanted to show the intense mental focus it takes to be a championship team in the NBA by creating a surreal void with VFX to isolate the players and get into their heads as the playoffs begin,” said Molly Jamison, creative director on the ESPN business at Arts & Letters Creative Co.
“When creating this fourth spot for the NBA on ESPN, we knew we wanted to capture the real life pressure the players experience by giving the viewer a glimpse into their minds - especially at a time as crucial as the playoffs,” said NJ Placentra, creative director on the ESPN business at Arts & Letters Creative Co.
ESPN worked with Arts & Letters on the creative for Time Will Tell, and the agency’s in-house production studio, XYZ.
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company XYZ (In-House at Arts & Letters/Richmond)
- Director Geoff Castillo
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company XYZ (In-House at Arts & Letters/Richmond)
- Director Geoff Castillo
- Art Director Albert Song
- Copywriter Whitney Repole
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Executive Creative Director Charles Hodges
- Executive Producer Keith Jamerson
- Executive Producer Whitney Green
- Managing Director Rich Weinstein
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- Producer Griffin Morrow
- Editor Pat Blumer
- Sound Wave Studios/USA
- Sound Designer/Mix Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Lead Producer Joe Hobaica
- Lead VFX Artist Colin Stackpole
- Animator Joshua Jouppi
- Editor Eric Schoenbrunn
- Assistant Editor Stuart Mauck
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company XYZ (In-House at Arts & Letters/Richmond)
- Director Geoff Castillo
- Art Director Albert Song
- Copywriter Whitney Repole
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Executive Creative Director Charles Hodges
- Executive Producer Keith Jamerson
- Executive Producer Whitney Green
- Managing Director Rich Weinstein
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- Producer Griffin Morrow
- Editor Pat Blumer
- Sound Wave Studios/USA
- Sound Designer/Mix Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Lead Producer Joe Hobaica
- Lead VFX Artist Colin Stackpole
- Animator Joshua Jouppi
- Editor Eric Schoenbrunn
- Assistant Editor Stuart Mauck
