What’s the most creative advertising idea you’ve seen recently?

When it comes to content, my favourites are Jacquemus and Gisou. These two amazing brands have mastered the art of storytelling in an authentic, fun and visually captivating manner.

Jacquemus – Jacquemus - Le Splash

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What website(s) do you use most regularly?

Google and ChatGPT. No shame in using the world's greatest search engine and AI to get things done efficiently.  

What’s the most recent piece of tech that you’ve bought?

I'm not really into tech, beyond my Apple products. I love vintage items like analogue cameras, vinyl records and retro home decor. I believe some of the best gadgets/designs in life are from the past.

What product could you not live without?

Coffee. I'm a huge fan of specialty coffee — the smell, aromas and taste. Whenever I'm travelling, the first thing I look for is the best-rated coffee spots. You'll always find some ground coffee and a Moka pot in my travel bag. 

What’s the best film you’ve seen over the last year?

Society of the Snow. I love movies based on true stories because they add an extra element of 'I'm watching history'. Films that evoke strong emotions and feature a diverse array of characters are particularly captivating for me. This film is a remarkable story, and the crew captured stunning cinematography that kept me immersed for the entire duration.

Which book do you think everyone should read?

Shantaram is a mind-blowing novel by Gregory David Roberts, a former heroin addict and convicted bank robber. His writing style is rich, immersive and vividly descriptive. The intricate depictions of settings, characters, and emotions create graphic pictures, and the atmosphere is increased by knowing that the book is based on real life events that happened in the author’s life. This book is impossible to put down.

What’s your preferred social media platform?

As a Millennial, Instagram is my go-to. It feels like the perfect all-in-one platform. You can use it for both business and personal purposes, sending emails, discovering new profiles, sending voice notes and more. My favourite feature is the Explore section. I love diving down the rabbit hole, hopping from profile to profile, to find exciting up-and-coming designers, artists, events or vegan recipes. 

What’s your favourite TV show?

I'm currently binge-watching Bridgerton Season 3; as someone with a passion for history, I really appreciate a well-done period piece. It's fascinating to reflect on how far we've come and evolved as a society. There are so many things I can do today that wouldn't have been possible back then, being a woman. Bridgerton is particularly entertaining because it's a fantasy world, blending the Victorian era with a contemporary twist. One of the most striking features is its diverse casting. With my keen eye for aesthetics, I was thoroughly impressed by the production design, exquisite costumes, intricate hairstyles and thoughtful casting choices. These elements come together to create a visually stunning and engaging viewing experience.

Who is your favourite photographer?

One of my favourite photographers is Tony Kelly. He has a distinctive style that is vibrant, playful and provocative, with images that simultaneously feel modern, contemporary, retro and nostalgic. By blending elements of glamour, humour, and audacity, he creates visually captivating scenes that stand out in fashion editorials and advertising campaigns.

What show/exhibition has most inspired you recently?

Mous Lamrabat's Blessings from Mousganistan, at FOAM, Amsterdam. It may not be recent but remains thought-provoking and inspiring. The exhibition impressed with its curated textures, lighting, colours and aesthetics. Lamrabat's style is vibrant, bold and eclectic, blending Moroccan heritage with contemporary fashion and art [below]. His work often carries narratives or messages concerning identity, culture, or social issues, alongside unconventional fashion choices, unexpected compositions and intriguing themes. Simultaneously, his images exude a surreal and dreamlike quality, challenging viewers' perceptions. A recent source of inspiration for me was Michael Canitrot's Monumental Tour show at Notre Dame. It's a perfect example of blending modern technology, historical landmarks, and visionary artists.

If you could only listen to one music artist from now on, who would it be?

This would be absolutely impossible for me. I love listening to different genres and artists on a daily basis.

If there was one thing you could change about the advertising industry, what would it be?

If I could change one thing about the advertising industry, it would be to reduce the romanticisation of brands and companies in their advertisements. I believe they should stick closer to the truth and avoid doing anything just for extra sales. As an advocate for sustainability, I would begin with greenwashing campaigns. 

What are you most excited for the future?

I’ve just started a new role at Palma Pictures, as their Executive Producer for Photo and Motion, and I’m looking forward to settling into this position and taking on some exciting projects. This role is particularly inspiring because Spain and Portugal offer endless opportunities for photo and motion work, with their diverse locations. Mallorca has long been a cultural melting pot, and there's a growing trend of creatives relocating to the island, enriching artistic communities not just in Palma but throughout Mallorca. It's thrilling to be part of this movement, and I'm excited to see where this journey leads!

Tell us one thing about yourself that most people won’t know.

I used to be a professional freestyle snowboarder.