What the most creative advertising idea you’ve seen recently?

New York Times' The Truth is Worth It, from Droga5.

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New York Times – The Truth Is Worth It: Witnessing

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The New York Times – The Truth Is Worth It: Rigor

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The New York Times – The Truth Is Worth It: Fearlessness

What website(s) do you use most regularly and why?

Le Monde; One of the most important and widely respected newspapers in the world.


What’s the most recent piece of tech that you’ve bought and why?

A screwdriver because I love tinkering.

What product could you not live without?



What’s the best film you’ve seen over the last year?

Parasite, by Joon-ho Bong starring Kang-Ho Song.

What film do you think everyone should have seen and why?

La Nuit Americaine [English title, Day for Night] by François Truffaut, because it's one of the most beautiful 'mise en abîmes' in film in the history of cinema.

What’s your preferred social media platform and why?

Instagram; because there aren’t any words, only pictures.


What’s your favourite TV show and why?

Chef’s Table, on Netflix.

What’s your favourite podcast?

Slate podcasts.


What show/exhibition has most inspired you recently?

Hassan Haddjaj at the Maison Marocaine de la Photographie. Lots of colors, movement and energy! Pop culture the way I like it.


What’s the most significant change you’ve witnessed in the industry since you started working in it?

Going from having a month to produce a campaign to having only a week!

If there was one thing you could change about the advertising industry, what would it be?

Get rid of the people who do this job without loving it. It’s a wonderful job that should be appreciated!


Who or what has most influenced your career and why?

[Designer] Raymond Loewy. A genius who designed many iconic objects from the 20th century. From the Lucky Strike package to the Apollo’s cabin, to the Greyhound bus and the Studebaker Starliner Coupe [below].

Tell us one thing about yourself that most people won’t know.

I’m a proud father of four lovely daughters.