What website(s) do you use most regularly and why?
Le Monde; One of the most important and widely respected newspapers in the world.
What’s the most recent piece of tech that you’ve bought and why?
A screwdriver because I love tinkering.
What product could you not live without?
What’s the best film you’ve seen over the last year?
Parasite, by Joon-ho Bong starring Kang-Ho Song.
What film do you think everyone should have seen and why?
La Nuit Americaine [English title, Day for Night] by François Truffaut, because it's one of the most beautiful 'mise en abîmes' in film in the history of cinema.
What’s your preferred social media platform and why?
Instagram; because there aren’t any words, only pictures.
What’s your favourite TV show and why?
Chef’s Table, on Netflix.
What’s your favourite podcast?
What show/exhibition has most inspired you recently?
Hassan Haddjaj at the Maison Marocaine de la Photographie. Lots of colors, movement and energy! Pop culture the way I like it.
What’s the most significant change you’ve witnessed in the industry since you started working in it?
Going from having a month to produce a campaign to having only a week!
If there was one thing you could change about the advertising industry, what would it be?
Get rid of the people who do this job without loving it. It’s a wonderful job that should be appreciated!
Who or what has most influenced your career and why?
[Designer] Raymond Loewy. A genius who designed many iconic objects from the 20th century. From the Lucky Strike package to the Apollo’s cabin, to the Greyhound bus and the Studebaker Starliner Coupe [below].
Tell us one thing about yourself that most people won’t know.
I’m a proud father of four lovely daughters.