What the most creative advertising idea you’ve seen recently?
Celestial’s Greenpeace advert. Beautifully made by a good friend of mine with a very important message.
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What website(s) do you use most regularly?
What’s the most recent piece of tech that you’ve bought?
Some Apple Airpod’s that have really helped the ease of Zoom calls. I was getting tangled up before between my dressing gown cord, headphone cable and the cat's tail. Not ideal.
What product could you not live without?
Doggy Poo Bags. I’d be in the shit without them.
What’s the best film you’ve seen over the last year?
Portrait of a Lady on Fire. It’s the real deal.
What film do you think everyone should have seen?
Festen. It’s a real sucker punch of a movie.
What’s your preferred social media platform?
I don’t use any social media. I don’t think it’s had a very positive effect on us humans.
What’s your favourite TV show?
Round the Twist. Ask yourself ‘have you ever, ever felt like this?’ You just never knew where it would take you. I used to rush home from school for it. I don’t rush home for TV anymore.
What’s the most significant change you’ve witnessed in the industry since you started working in it?
The move away from big, glorious and brave TV campaigns with prime time slots, to launching them to online content that everyone just skips past. Also, people worrying about the first five seconds of an ad rather than its overall tone, message and narrative.
If there was one thing you could change about the advertising industry, what would it be?
I would like to go back to the days where clients trusted their agencies more and let the experts deliver on their skill sets.
Who or what has most influenced your career?
I try to influence me mostly. I’m steering the ship. Well, trying at least.
Tell us one thing about yourself that most people won’t know.
I love face painting. It’s a lot of fun. Although you do need the person’s permission.