Off piste, on telly
France Télévisions promotes its coverage of the upcoming Winter Olympics with a slapstick spot about a wayward snowboarder.
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Credits
powered by
- Agency MullenLowe/Paris
- Production Company L'ensemble
- Director Jerome Bernard
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Credits
powered by
- Agency MullenLowe/Paris
- Production Company L'ensemble
- Director Jerome Bernard
- Producer Benjamin Przespolewski
- Creative Director Antoine Colin
- Creative Director Jordan Lemarchand
- Art Director Bastien Bourdier
- Copywriter Romain Duler
Credits
powered by
- Agency MullenLowe/Paris
- Production Company L'ensemble
- Director Jerome Bernard
- Producer Benjamin Przespolewski
- Creative Director Antoine Colin
- Creative Director Jordan Lemarchand
- Art Director Bastien Bourdier
- Copywriter Romain Duler
With the Winter Olympics due to start in Beijing in February, this amusing ad created by MullenLowe France sees a contestant bring all the excitement of the action right into a telly watching couple’s front room.
Directed by Jérôme Bernard and produced by L’Ensemble Production, the film features France Télévisions sports commentators Christian Choupin and Mathieu Crepel excitedly following the progress of a daredevil snowboarder known for his maverick style.
He starts his race, hurtles down the slope, makes extraordinary jumps, before finding himself on the finish line... but not the one you expect.
