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Odelay Films is pleased to welcome comedy expert Rob Soucy to its team.
Originally from New York, Soucy has been shaping his unique sense of humour for many years, making a name for himself with his ‘laugh out loud’ comedy spots. His record of creating successful ads was not the only aspect that caught Odelay’s attention; his approach to life and his craft also played a part.
Soucy's distinctive approach to comedy aligns with his unconventional route into directing. At 16, Soucy left school to embark on a professional career in punk rock bands. His musical journey included releasing multiple albums, touring internationally, directing music videos for Grammy-nominated artists like Blink-182, and even working as a roadie for Bob Dylan and Willie Nelson at one point.
Co-Founder of Odelay Films, Peter Lee Scott, first met Soucy in a decidedly unusual fashion:
"I first met Rob in a bar on the Lower East Side of Manhattan where he was chatting to locals and tourists alike, making everyone feel welcome and included. It's this inclusive and open-hearted attitude that made me want to work with Rob from the very first moment, and I have no doubt agencies will feel the same way Rob is as charismatic as he is talented, and we couldn’t be happier to have him at Odelay.
"From the moment I saw his reel, I knew his unique sense of humour, bold visual aesthetic and inventive approach to storytelling would be a great fit for us and a unique offering to the UK market.”
Rob’s strong visual storytelling skills and ability to capture stand out comedy performances has seen him direct spots for brands including Bud Light, KFC, Spotify, Ikea, Southern Comfort, Verizon and Muller, and a spot for the much coveted NFL Super Bowl interval.
On joining Odelay, Soucy shares, "This is one of those rare pairings that came together effortlessly. The second I met with The EPs at Odelay and we started slinging jokes back and forth, we knew it was a perfect match. I think a lot of that chemistry has to do with our similar sense of humour and joint passion to make film production more eco-friendly and sustainable."
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