Odelay Films delivers a playful spot for Josh Wood Colour

Berry George comments: “The best creatives are the ones that speak to you as soon as you read them. Tiger’s had that pull - a dry yet playful wit that felt clever and quintessentially British. I loved it. The plan was always to keep the cinematography simple and voyeuristic - one camera that acted as the bathroom mirror, giving us a glimpse into her world. And what was interesting to me was what we do in the time we’re waiting for the dye to take to the hair - the attempt to fit in the impossible or our ill-thought through plans which we somehow manage to pull off. In this case, getting ready - or at least trying to - for a hot date night. It’s that contrast between the sincere and the haphazard where the comedy naturally lands and where Juliet Cowan’s strong comedy performance comes into its own”.

Savage adds: “It’s not often you get to work with clients that challenge the prevailing commercial scene and the narrow representation of women and beauty. Josh encouraged us to cast an actor that would represent women over 40 and celebrate aging unapologetically. Juliet was the ideal choice with her comedic background and huge personality to bring the script to life and have a bit of fun in a very traditional sector. Women historically have been very sceptical about using home dye solutions from the often ‘fake results’ and complicate directions to follow.”