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Obongjayar – Sugar

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Directed by the master of bizarre Aidan Zamiri and produced by Object and Animal this engagingly peculiar film for the afrobeat/soul/hip-hop star (aka Steven Umoh) sees the singer render his audience confused and disappointed. 

Objecting to his performance patrons leave non-plussed and threaten to “email the venue” in protest. All apart from one lass who finds his surfeit of lips alluring and goes in for a snog or two. 

The philosophical video also sets about questioning the meaning of meaning – do we really have to understand a story or is the feeling it conveys more important than logic?  

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