Nreal Air and Sune Sorensen's Christmas tear-jerker

In this moving Christmas campaign created by F5 through Sorensen Film, we meet a family of four, who visit an old people's home. They’re there to see Nick’s grandmother, when his dad, Sam, warns that she’s been getting worse. 

We later realise she can’t even recognise her grandchildren anymore, let alone her own son. Nick and Sam, who clearly don’t see eye to eye (Nick, an almost-adult-soon-to-move-out son and Sam, a somewhat-controlling-can’t-let-go dad) get frustrated, and Nick storms out. When he returns later that evening, the car is packed to the brim - he’s up to something. 

“Working with Adams Fan, the agency, and the client was such a joy." explained Sorensen. "The creative collaboration was phenomenal because of the freedom of the project. The willingness to take chances, to shape the script, and to not be stifled by old formats or safe bets, was at the forefront from the beginning. This level of trust and engagement is rare today -and worth maintaining”.

London actors Orla O’ Rourke, Alan McKenne, Norma Attallah, Mila Lieu, and Raiko Gohara are in the lead roles of this heartfelt story about losing and finding each other. The campaign marks a larger effort from the agency and Nreal Air as part of their US product launch, which features in the story in a very novel way.