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Notonthehighstreet encourage us to focus on the magic of small things, in their new Christmas campaign directed by Dark Energy’s John Turner and created/Produced by Friendly Giants.

The richly cinematic and highly emotive film, reminds us that it’s the small gestures and touches that make for a magic Christmas, with loving moments bringing people together.We’re also reminded that it’s the 5,000+ small businesses behind the innovative brand, that make up their magical market place and that Notonthehighstreet is a great way to support off the high street traders, this festive season.

NotOnTheHighStreet.com – Magic of Small Things

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Director, John Turner comments,'It was a pleasure to collaborate with Friendly Giants and the Notonthehighstreet team to bring something magical and emotional to the screen and to show our support for independent traders during these challenging times’

Producer, Madeleine Martinez adds, 'It is always such a pleasure to work with the collaborative team at Notonthehighstreet, and we were lucky enough to have the talented John Turner join us for the ride. His vision was clear from the start and got us all excited to bring Friendly Giants creative, the magic of small things, to life.'

The film first aired during The Voice on Saturday, 7th November.

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