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Not To Scale appoints Rebecca Cedeño as producer
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Cedeño is a creative producer and editor originally from Maracaibo, Venezuela and now living in NY.
Rebecca Cedeño is a creative producer and editor originally from Maracaibo, Venezuela and now living in NY.
Cutting her teeth with formal training in the Los Angeles post-production world, Rebecca Cedeño embodies old-school production management with a millennial finesse. Rebecca worked previously at The Mill LA, BENT Image Lab, Taylor James/TAG and Big Giant and she has partnered with major brands like Peloton, Heineken, Adult Swim, P&G, Audi, and Coca Cola on commercial and social, as well as worked closely with HBO, Cartoon Network, Facebook, Discovery on longer form projects.
As a creative producer, she humanises full turn-key production with her experience in a range of mediums including 2D, 3D/CG, stop motion animation, VFX and live action. She highly values the ability to jump in and get her hands dirty in the creative. In 2021 she produced the Target campaign for Not To Scale with director Lucinda Schreiber and both client and agency were delighted.
Cedeño says: “I’m so happy to be joining Not To Scale as I love the diversity of technique and mediums that the studio produces. It’s so exciting to be working with directors internationally and the myriad of disciplines they are known for. As an official member of Not To Scale, I’m stoked to join the ranks and tell beautiful stories with incredibly talented people.”
Founder and Executive producer Dan O’Rourke says: “I’m delighted to welcome Rebecca on board, she is a multi-faceted Producer with a great set of skills and a can do demeanour that our Directors and Clients will love. She will be a great asset for Not To Scale as we look to grow our busy U.S. operations in 2022 and beyond”
