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Travel Oregon – The State of OR

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In partnership with agency Wieden+Kennedy Portland, Travel Oregon has launched 'The State of OR' campaign, which poses the question: What if you didn’t have to choose between either, OR? 

Centring on an eye-popping film directed by Janssen Powers, through Slime Mold Productions, the concept is that Oregon is such an expansive state full of contrasts, you get vibrant cities plus dazzling geography, relaxation plus adventure, outdoor pursuits plus culture, the rugged and the refined – all in one place.

The campaign was shot and produced entirely in Oregon, with people from client, to agency and directing team, to post production partners almost entirely being locally based Oregonians. 

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