Norwich FC cuts the mustard with Colman's
The condiment brand reignites its historical partnership with the UK football club to bring the heat for the Canaries’ festive fixtures.
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Credits
powered by
- Agency CSM Sport & Entertainment/London
- Production Company Rhoda Pond Productions
- Director Simon Shergold
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Credits
powered by
- Agency CSM Sport & Entertainment/London
- Production Company Rhoda Pond Productions
- Director Simon Shergold
- Producer Alex Hannah
- Producer Ed Otty
- Director George Cotterhill
- DP Anthony Lucas
- Colorist Cam Sander
- Talent
Credits
powered by
- Agency CSM Sport & Entertainment/London
- Production Company Rhoda Pond Productions
- Director Simon Shergold
- Producer Alex Hannah
- Producer Ed Otty
- Director George Cotterhill
- DP Anthony Lucas
- Colorist Cam Sander
- Talent
Created by CSM Sport & Entertainment through Rhoda Pond Productions, this silly spot sees the UK’s number-one mustard brand giving Norwich City football club the upper hand in their upcoming matches.
Titled Bring the Heat, the tongue-in-cheek creative, directed by Simon Shergold, sees the club’s coach partaking in some controversial and unconventional condiment applications, including lathering the spicy yellow sauce on his players' legs to aid muscle recovery.
The initiative celebrates the hot and spicy flavours of Colman’s English mustard, which is still processed in Norwich, while honouring the brand’s rich local heritage.
