Nonfiction Unlimited Signs John S. Park For Commercial Representation In The U.S.

Nonfiction Unlimited, the commercial production company that represents elite documentary directors, has added another rising star to its roster, signing John S. Park, who is considered a central figure in a new wave of directing talent in Korea. Loretta Jeneski, Partner and Executive Producer at Nonfiction, made the announcement today.

 

“John’s vision and filmmaking style attracted us to his work,” said Jeneski. “He brings such a beautiful eye to documentary style commercials-very refined. And he is equally at home with actors and dramatic scripted content. He brings such versatility to his work.  We're delighted John is returning to his LA roots with us at Nonfiction. “

 

Originally raised in Los Angeles, John moved to Seoul to pursue a commercial directing career after attending Art Center, Pasadena. He recently returned, setting up shop to work on commercials for the U.S. market. His portfolio includes a prolific number of international spots and over twenty-five awards including Cannes Gold Lions for 'What Does Your Mind See?' a documentary short for Samsung about eleven blind students shooting photographs using all of their senses but sight to guide them; and The True Origins of Pizza, a mockumentary for Mr. Pizza, the Korean fast food chain. 

 

“Nonfiction is a perfect match for me,” said Park. “Before signing we worked together on a Ford campaign and the chemistry and collaboration was incredible. My recent work tends to focus on documentary. Commercials are often based on what people want to be rather than who they are, so they often go over the top, making things more fancy and attractive. I want to make it more real. Truthful storytelling is the most effective type of storytelling.”