Nissan Rogue lets you navigate a World of Distraction
The Tom Kuntz-directed spot, which sees all and sundry glued to their phones, is uncomfortably close to reality.
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Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company MJZ/USA
- Director Tom Kuntz
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Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Al Merry
- HP Integrated Production John Doris
- Executive Producer Christian Busch
- Producer Sarah Haroldson
- Senior Executive Producer Eriks Krumins
- Assistant Editor Alejandro Villagran
- Executive Producer Caitlin Grady
- Producer Ryan Smith / (Producer)
- Editor Jake Armstrong
- Assistant Editor Rachel Hamburger
- Music Company Walker
- Final Sound Mix Wave Recording Studios/USA
- Post Production / VFX The Mill/New York
- Creative Director/ Art Director Mike Blanch
- DP Darius Khondji | (DP)
- Producer Emily Skinner
- Editor Russel Icke
Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company MJZ/USA
- Director Tom Kuntz
- Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Al Merry
- HP Integrated Production John Doris
- Executive Producer Christian Busch
- Producer Sarah Haroldson
- Senior Executive Producer Eriks Krumins
- Assistant Editor Alejandro Villagran
- Executive Producer Caitlin Grady
- Producer Ryan Smith / (Producer)
- Editor Jake Armstrong
- Assistant Editor Rachel Hamburger
- Music Company Walker
- Final Sound Mix Wave Recording Studios/USA
- Post Production / VFX The Mill/New York
- Creative Director/ Art Director Mike Blanch
- DP Darius Khondji | (DP)
- Producer Emily Skinner
- Editor Russel Icke
Checking your phone while on the train? Fine. While navigating a busy pavement? Annoying, but sometimes inevitable. While pushing your kid's buggy across the road, driving a bus or operating heavy machinery? Unthinkable.
Or is it?
In this dystopian spot for Nissan, directed by MJZ's Tom Kuntz, TBWA\Chiat\Day New York imagines a hellish world in which everyone is glued to their screens and oblivious to everything else around them.
Thank goodness for the Nissan Rogue, then, whose safety features - like an emergency braking system that detects pedestrians and a blind spot warning - offer drivers 'protection in a world of distraction'. Although the ad is meant as a parody, it feels more like a depressing glimpse into the future.
