Nike tackles the passion for women's football
A new campaign for Nike celebrates women's football as the 2022 UEFA Women's Euros kicks off.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Division/France
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Division/France
- Editor Monumental post
- Sound 750mph
- Music Curation Music
- Creative Director Tom Bender
- Creative Ben Shaffery
- Executive Creative Director Susan Hoffman
- Producer Fritha Dickie
- Creative Producer Mich Bradfield
- Creative Producer Amy Leach
- Executive Producer Charlotte Lepot
- Producer Benoit Roques
- Production Manager Nayla Soffita
- DP Paul Guilhaume
- Colorist Arthur Paux
- Sound Designer Sam Ashwell
- Music Supervisor Sunny Kapoor
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Division/France
- Editor Monumental post
- Sound 750mph
- Music Curation Music
- Creative Director Tom Bender
- Creative Ben Shaffery
- Executive Creative Director Susan Hoffman
- Producer Fritha Dickie
- Creative Producer Mich Bradfield
- Creative Producer Amy Leach
- Executive Producer Charlotte Lepot
- Producer Benoit Roques
- Production Manager Nayla Soffita
- DP Paul Guilhaume
- Colorist Arthur Paux
- Sound Designer Sam Ashwell
- Music Supervisor Sunny Kapoor
Last night [Wednesday July 6] saw the start of the 2022 UEFA Women's European Championships, and this new spot for Nike celebrates the history and growth of women’s football.
Focussing on the confidence, passion, determination and skill of those in the women's game today, and of the girls who will change the game tomorrow, the 80-second spot is created by Wieden+Kennedy London and directed by Valentin Petit through Division Paris.
The spot, called Never Settle, Never Done, stars women from all levels of the game, including England Captain Leah Williamson, France’s Marie-Antoinette Katoto, Barcelona’s Alexia Putellas, Norway’s Ada Hegerberg, Magda Eriksson and Pernille Harder from Chelsea, plus world-class freestyler Rocky Hehakaija as well as girls from grassroots teams across Europe.
“Being part of this ad is just everything to me and a dream that came true," said Hehakaija. "I grew up watching these big Nike ads, imitating them in the streets with my friends. Nike is showing the world that women’s football is a force to be reckoned with and is here to stay.”
